Course Content
Austrias Structure and Nature
Geography Year 11
About Lesson

Why the development of Magna Steyr was so successful.
1. a short history of the company
Magna Steyr was founded in 2000 and is now one of the world’s leading manufacturers of non-standard products. The company is headquartered in Graz, Austria, and employs over 8,000 people worldwide.

Magna Steyr develops and produces high-quality, custom-made products in many different industries. These include, for example, the automotive industry, the aviation industry, the shipbuilding industry, and the medical and electronics industries.

The history of Magna Steyr began in 2000, when the Canadian corporation Magna International Inc. founded a subsidiary in Austria. The idea behind this was to be able to better develop the European market. However, the new company should also be able to operate independently of Magna International. It was therefore founded under the name Magna Steyr – after the district of Graz where it was based.

The first few years were tough for the young company. The economic crisis hit Austria hard, too, and so Magna Steyr had to make tough cuts. Nevertheless, it was able to steadily grow its customer base and steadily expand its product range. Since then, the company has developed rapidly – today it is one of the world’s leading manufacturers of non-standard products!
2. how the development of Magna Steyr became a success

The development of Magna Steyr to success was not certain from the beginning. Many factors had to be right to make the cooperation between the Austrian company and the Canadian corporation a success. Nevertheless, Magna Steyr managed to become one of the world’s leading manufacturers of automotive parts within a short period of time.

Initially, Magna Steyr had to keep its products at the cutting edge of technology in order to compete in the international market. The company succeeded in this by constantly improving its research and development department. In addition, the product portfolio has been constantly expanded so that today almost all automotive parts can be manufactured.

Another decisive factor for Magna Steyr’s success was the cooperation with its customers. These were always listened to and their needs included in the development of new products. This allowed Magna Steyr to stay on the cutting edge of technology and serve its customers.

Finally, procurement opportunities also played a major role in Magna Steyr’s evolution to success. Thanks to long-term contracts with suppliers, the company always had access to high-quality materials. It also benefited from the suppliers’ knowledge and expertise, which further increased product quality.
3. the future of Magna Steyr

Magna Steyr has enjoyed a successful development and is now one of the leading automotive suppliers in Austria. The future of Magna Steyr looks very positive. Proximity to customers and the ability to respond quickly to new challenges will continue to make the company strong. The development of new technologies and products will also make an important contribution to Magna Steyr’s success.

Question 1: How did Magna Steyr become so successful? 

Question 2: What is Magna Steyr’s recipe for success?  

Question 3: Why is the combination of expertise, experience and commitment so successful? 

Question 4: What is a cluster? 

Question 5: What does just in time mean? 

Question 6: Describe Lenze (function, tasks, location)